How Social Media Ensures Effortless and Engaging Customer Experiences

Whether voicing issues or praising a brand, customers want experiences that are effortless and engaging. For organizations, in this age of striving for omnichannel customer service delivery, the primary goal is a smooth and seamless customer journey. Lowering customer effort and ensuring the seamless customer journey means having the right tools for the customer service agent. Agents need context and history, across channels, particularly when it involves social media.

Unlike the early days when the call center was just that – an agent filled center accepting phone calls – the call center has morphed into the multi-channel contact center that it is today.
Nancy Jamison, Principal Analyst, Frost & Sullivan

 In this article you will discover:
Best practices for ensuring effortless customer engagement
The business value of social customer service
The right technologies to achieve exceptional customer service



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